Make use of the tools and features available that allow your audience to engage with your website. The simplest and most effective way of doing so is with the help of interesting images and videos relevant to your niche. Website content reinforced with suitable media forms is likely to capture the attention as well as the interest of your audience instantly. Some of the top landing pages on the internet are known for their accurate use of imagery and videos to attract their audience. 

You can also use your landing page to encourage your audience towards your call to action. You can do so by helping the viewers acknowledge the ways in which they can benefit from the content of services that your site offers, so they can in return provide the needed lead information.