Google Analytics allows you to track how users find your website with UTM tracking codes.

This is how it works- you can add UTM tracking codes to your Google Business Profile, email, blog posts, or social media links.

With the UTM tracking code, you can count the number of people redirected to your site from a particular platform.

Google Analytics will also capture the traffic source details in its reporting. Built into Google Analytics are acquisition reports which identify sources of traffic for your website. Combining Google Analytics traffic acquisition reports with UTM tracking codes gives the most transparent results.

The purpose is clarity, which is helpful when launching, optimizing, and evaluating a digital marketing campaign. It is best to know how much resources should be used to boost different online channels for increased brand engagement and profit.