To set goals for your project, you must be an admin. From the settings click on Admin, a menu appears, click View. Now you should see the option to set your goals.You can set different goals to get accurate results.

The two main goals most often set up for Google analytics are destination and event-based.

Destination Goals: You can monitor engagement with your site by setting destination goals. To do this- create a final landing page for every event on your site. The most common example is a “thank you” page that users can only reach upon submitting a form or completing a purchase. When the “thank you” page is loaded a goal is recorded. Destination goals give accurate results because no one can view or take your short survey without purchasing.

Event-based Goals: While browsing your site, visitors perform different actions such as clicking on click-to-call buttons or completing forms. Unlike destination goals events they do not have a unique URL and an “event” occurs without a new page loading. We use event-based goals to work with our call tracking platform to send events to Google Analytics for completed calls and for first-time callers. This is excellent because it connects an online touchpoint with an offline phone call and helps to identify new business with the first-time caller details.