Make sure the contents of the page are easily understandable to ensure that the audience does not experience any difficulty while visiting your site. You must capture the audience’s attention with a single glance and maintain that throughout the course of the page. 

To set up a good landing page, you must address all viewers’ concerns including how it will help in solving their problem, what they have to give for the content, and what they’re getting in return. Be sure to leave a good first impression on the viewers by highlighting and fears or worries of typical customers in your respective field and offering possible solutions to their problems.