Creative use of relevant keywords: You must come up with a creative way of using relevant keywords in your Ads to maximize their effects.

Use Exact Match Keywords: There shouldn’t be any confusion about your keywords. The target audience should quickly understand the message and click on your Ads. Precise keywords are preferred by Google over broad keywords.

Feature your Competitor’s Keywords: A smart way to boost Google Ads campaign is by including keywords used by the competition. WebSuited uses special apps to identify these keywords, which are used to give our clients more marketing leverage. You can also try conquesting, which is targeting your competitor’s names.

Create Long-Tailed Keywords: Long-tail keywords are effective for digital marketing and Google Ads because they feature up to three relevant words. Long-tail keywords usually get exact matches on search engines such as yellow one-piece swimwear.

Infuse Negative Keywords: Negative keywords are strategically used to prevent people who don’t need your services from seeing the Ads. You only want your audience to see paid Google Ads.

Make Decisions based on Results: You can’t continue running Google Ads without a strategy. If you are not satisfied with the outcome of your Google Ads, make the right changes. It is best to stop the Ad and review your strategy.