You need to add information to your Google Business Profile. This should include your working hours, contact details, high-quality photos of your products or services, business values, and tips on how your audience can get value from your products or services.

A typical Google Business Profile features your contact details, message box (for easy communication with your brand), direction tab (so local customers can find your physical office), and a website icon that directs viewers to your brand’s official website.

As your business evolves, you should review and update the content on your Google Business Profile such as your contact information and photos. You should also be sure to respond to any reviews on your profile to maintain your business’s reputation.