How should I prepare my site for Core updates?
In reviewing the 2019 guide that Google released, they continuously discuss the importance of good content. This is the best and most recommended way to prepare for the effects that the new core update will have. One of the key headers within the 2019 guide is “Focus on Content”. This is because the new algorithm looks to reward and promote good content that is written with proficiency and authority, and provide users with the most accurate search results based on keywords. Site owners must consider how information is presented on their site, and that it includes evidence of your credibility and expert background knowledge. The algorithm is continuously trying to ensure that the SERPs and referenced pages give users what they are looking for.