Filter to Screen Traffic from Unwanted IP Addresses: We suggest it is best to screen all known IP addresses such as your office internet connection, individual mobile devices used by you or the clients, and other IP addresses of people affiliated with the project. 

To do this, go to Admin, click on View from the menu, and select filter. Then add the IP addresses you want to be excluded from the report. This is how you generate a Google analytics report for looking for how your potential customers engage with your website.

Eliminate the Bots: To avoid inaccurate reports, it is essential to ensure bots’ activities are not included in the final Google analytics report. We know that bots perform many activities on the internet. For example, a website that records high traffic may not register an impressive customer conversion or sales. This happens because the bots caused increased traffic.

You can eliminate bot activity by setting up a filter from Google analytics settings. Click on the Admin button, select view from the menu, and choose bot filtering to complete the process. And it’s done. Your final report is free from bot activity. Using reports that reflect organic activity is always best for Google analytics.