What are the advantages of using Google PPC ads and Performance Max Campaigns?

What are the advantages of using Google PPC ads and Performance Max Campaigns?

  1. Perhaps the biggest advantage is the hands-off approach. When running a PPC campaign, you can set-it and forget-it. All you need to do is set up your campaign and let the program do the work.
  2. Another benefit is how goal-focused the campaigns are in this system. Performance Max are geared towards driving sales conversion by identifying specific audiences and targeting them for the best results.
  3. You also get more access to Google’s vast inventory of resources while saving money on your marketing efforts.
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