What are the five things you must do to set up Google Analytics for the best results?

What are the five things you must do to set up Google Analytics for the best results?

  1. Define Goals before Starting: Google Analytics allows you to set goals for every event you want to analyze. Defining your goals before starting will help you stay focused in the right direction. You will also save time by setting goals because you already know what you want to achieve.
  2. You can set up a filter to Screen Traffic from Unwanted IP Addresses: We suggest it is best to screen all known IP addresses such as your office internet connection, individual mobile devices used by you or the clients, and other IP addresses of people affiliated with the project.
  3. Identify how People find your Business Online: You should know where your audience finds links which they clicked to access your website. You can create targeted products and marketing campaigns with that information.
  4. Stop Spam Traffic: Spam traffic can significantly distort your final report. It is essential to use accurate data when planning and evaluating digital marketing strategies.
  5. Connect Google Search Console: Without hesitation, the best option is to connect the Google Search Console for your account. Considering that Google designs both tools, you have a high chance of enjoying benefits after merging Google Search Console and Google Analytics.
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