What are the limitations of using Google PPC ads and Performance Max Campaigns?
- Despite all the possibilities, there are certain limitations when using this system. For one thing, it is designed primarily to promote a product or service, but is not well suited to bolster your brand. If your goal is to build awareness, then Performance Max Campaigns is not the best choice.
- Another issue is the reporting. The transparency of how Performance Max Campaigns operates is not totally clear. Which means that it can be difficult at times to fully understand the exact reasons why your campaign is working or not working.