There seems to be new competition within the search space as Ahrefs announced their own search engine. Ahrefs has been a very trustworthy, industry-standard SEO tool for many years and now they are entering the world of search engines. Their new search engine, which they are calling “Yep”, will be a general-purpose tool. Ahrefs sets to launch Yep in most languages across all countries in the approaching months. They are branding their new search engine as a Google competitor in terms of potential and ability. Ahrefs has stated that Yep will not collect personal information such as your location, name, or gender, and will not store your search history. Yep will function using user keywords, language preferences, and approximate geographic area to enhance their algorithm and produce relevant search results. A unique, stand-out feature of Yep is its Revenue-sharing model, in which Ahrefs intends to share 90% of its advertising revenue with those publishing content.Ahrefs indicates that every 24 hours their algorithm/bot visits more than 8 billion web pages. They state that this is the second most active web crawler after Google. For the time being, the results appear to be nominal and a minimal version of what one would see on other websites. However, this is predicted to change as the results become more complex with more indexed web pages being analyzed and added to the database. We will see as people start using Yep in the coming months if it is as robust and successful as it seems.