Google Analytics is a free web analytics service created by Google. It tracks and reports website traffic so website owners and marketers can monitor their website's performance and gain insights into user behavior like: where users are coming from, what pages they are visiting, how long they are staying on the site, and what actions they are taking. It is an essential tool for measuring and optimizing your website. Overall it helps businesses gather information that they can use to make better business decisions to meet customer’s needs.

You can easily set it up for free yourself. To get the most out of it you have to configure it properly which the experts at WebSuited can help with. WebSuited will help you get Google Analytics set up because the reports reveal whether your digital marketing campaign investment generates the expected ROI. 

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