What key areas should be monitored during a digital marketing campaign?

What key areas should be monitored during a digital marketing campaign?

  1. Keyword ranking – it is essential to check the keyword ranking to confirm that only the trending keywords are featured in the Ad.
  2. Customer experience –  Google search engine monitors customer experience levels after they visit your site. This is what you should do as well so your site ranking won’t drop. 
  3. Relevance of the Ad –  Google Ads that stop being relevant to the audience are featured fewer times. Relevance is measured by the value people get when they engage with your Ad.
  4. WebSuited carries out intensive checks to make your Google Ad campaign successful. Our team researches keywords and reviews text or visuals on the Ad to keep the content relevant. 
  5. Also, the relevance of our client’s Ads is heightened by using negative keywords to ensure it targets only those who need to see the Ad.