Why has DuckDuckGo seen a decline in search volume?
As we see the launch of a new search engine, it could mean seeing a decline in others. Overall, DuckDuckGo has experienced a reduction in searches, but not as a direct result of Yep’s release. In January of 2021, DuckDuckGo, the privacy-focused search engine, revealed an impressive milestone of reaching over 100 million searches per day. However, in April of this year, their search volume continuously decreased each month. During the commencement of the war in Ukraine this March, DuckDuckGo’s founder revealed that they will begin to down-rank websites connected with Russian disinformation. This was criticized by many users who stated that this movement violated DuckDuckGo’s promise of unbiased search. It is too soon to determine if this announcement led to a decline in advertising or just if fewer individuals were using the site, but we will see if this decline continues with time.
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