Keywords
What are Negative Keywords?
Negative keywords are strategically used to prevent people who don’t need your services from seeing the Ads. You only want your audience to see paid Google Ads. Negative keywords can be used in the following way; if you sell shoes for 5-year-old ...
What are Precise keywords?
Precise keywords are much better than broad keywords. Google search engine also recognizes these keywords better and targets the people who have made an online search query for that keyword. An example of a precise keyword is – yellow two-piece ...
How do I create a killer keyword list for my Google Ads Campaign?
Creative use of relevant keywords: You must come up with a creative way of using relevant keywords in your Ads to maximize their effects. Use Exact Match Keywords: There shouldn’t be any confusion about your keywords. The target audience should ...