General
What is Google Ads?
Google Ads is the exclusive advertising platform designed by Google. Advertisements placed on the platform are featured on different media channels such as search engines, websites, video streaming platforms, and mobile apps that accommodate ads. It ...
What are the limitations of using Google PPC ads and Performance Max Campaigns?
Despite all the possibilities, there are certain limitations when using this system. For one thing, it is designed primarily to promote a product or service, but is not well suited to bolster your brand. If your goal is to build awareness, then ...
What are the advantages of using Google PPC ads and Performance Max Campaigns?
Perhaps the biggest advantage is the hands-off approach. When running a PPC campaign, you can set-it and forget-it. All you need to do is set up your campaign and let the program do the work. Another benefit is how goal-focused the campaigns are in ...
What key areas should be monitored during a digital marketing campaign?
Keyword ranking – it is essential to check the keyword ranking to confirm that only the trending keywords are featured in the Ad. Customer experience – Google search engine monitors customer experience levels after they visit your site. This is what ...
What results should I be looking to achieve with my Google Ads?
The best performing Google Ads have a click rate above 2%. This should be your target. Discontinue Ads that have click-through rates as low as 0.5%. If you are not satisfied with the outcome of your Google Ads, make the right changes. It is best to ...
What is Conquesting?
Conquesting is a marketing strategy used in targeting and capturing customers from a competitor. The goal of conquesting is to try and convert customers to your business who are loyal to a competitor by promoting your products or services as a better ...
What is Google Ads?
Google Ads is the exclusive advertising platform designed by Google. Advertisements placed on the platform are featured on different media channels such as search engines, websites, video streaming platforms, and mobile apps that accommodate ads. It ...